SEO Audit London Specialist

SEO Audit London | Find Exactly Why Your Site Isn’t Ranking | AuditFix

If your rankings have dropped, traffic has fallen, or your website isn’t generating enough enquiries or sales, an SEO audit can uncover what’s holding it back. AuditFix provides human-led SEO audits for businesses in London and across the UK. We identify technical, content and on-page SEO issues, prioritise what needs fixing, and give you a clear summary with the technical detail your team needs.

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SEO Audit Decision Guide

Do You Actually Need An SEO Audit?

An SEO audit is useful when something isn’t working, but you don’t know where the problem is.

  • Organic traffic has fallen or stopped growing.
  • Your Google rankings have dropped and you don’t know why.
  • Your website gets traffic but not enough enquiries or sales.
  • Important pages aren’t appearing in Google.
  • Competitors rank above you for the searches your customers use.
  • Traffic or rankings dropped after a redesign or website migration.
  • You’re paying for SEO but aren’t sure what is being improved or what should be fixed next.
  • Missing h1 tag
  • Unnatural Backlinks
There-Layer SEO Audit

One Audit, Three Reports, Zero Jargon-Wall

A business owner doesn’t need the same SEO report as a developer.
Your audit is split into three parts, so you can understand the main problems while your developer and SEO team get the detail they need to address them.

For You (The Owner)

A short, plain-English report covering what we found, why it matters and what should be dealt with first.

  • Main SEO problems found
  • What each problem means for your website
  • Which issues should be fixed first
  • What we recommend doing next

For Your Developer

The technical details behind the problems we find, including where they occur on the site.

  • Affected pages and URLs
  • Crawling and indexing problems
  • Site speed and Core Web Vitals issues
  • Technical fixes that need developer attention

For Your SEO Team

The SEO and content issues that need further work after the technical problems are identified.

  • Missing keyword opportunities
  • Content competing against other pages on your site
  • On-page SEO problems
  • Internal linking issues
  • Gaps between your site and competing websites
Complete SEO Audit

What Does a Full SEO Audit Cover?

A full SEO audit checks issues affecting your website’s rankings, organic traffic, enquiries and sales. We review six key areas and prioritise what needs fixing first.

1

Technical SEO

We check whether search engines can crawl, index and understand the pages you want to rank.

  • Crawling and indexing problems
  • Robots.txt and XML sitemaps
  • Site architecture and internal links
  • Canonical and duplicate URL issues
  • Redirects, broken pages and status codes
  • Core Web Vitals and page speed
  • Mobile usability
  • Structured data
2

Content & On-Page

We check whether your existing pages target the right searches, match the intent behind those searches and give Google a clear understanding of what each page is about..

  • Search intent and keyword targeting
  • Titles, headings and on-page elements
  • Thin, duplicate and outdated content
  • Keyword cannibalisation
  • Missing topics and content gaps
  • Internal linking
  • Pages getting traffic but failing to support enquiries or sales
Missing h1 tag
3

Local SEO

If customers find you through location-based searches, we check how well your website and business information support your local visibility.

  • Google Business Profile
  • Business name, address and phone number consistency
  • Location and service-area pages
  • Local keyword targeting
  • Reviews and reputation signals
  • Local citations
  • Local competitor gaps
4

Backlinks

We review the links pointing to your website to understand the strength and quality of your backlink profile and where competitors may have an advantage.

  • Referring domains
  • Link quality and relevance
  • Lost and broken backlinks
  • Suspicious link patterns
  • Competitor backlink gaps
  • Pages attracting or lacking useful links
Unnatural Backlinks
5

Analytics & Tracking

An SEO audit needs reliable data. We check whether the tools used to measure organic traffic and conversions are set up well enough to support decisions.

  • Google Analytics
  • Google Search Console
  • Conversion and key-event tracking
  • Tracking gaps and obvious setup problems
  • Organic landing-page performance
  • Search queries, clicks and impressions
6

AI Search & LLM Visibility

We check how well your website is positioned to appear as a source in ChatGPT, Gemini, Perplexity and other AI-powered search results.

  • ChatGPT, Gemini & Perplexity visibility checks
  • AI crawler access and indexability
  • Brand and service entity recognition
  • Content gaps for relevant prompts and questions
  • Source, evidence and citation-readiness checks
  • Existing AI citations and brand mentions
Who We Audit

SEO Audits for Businesses, Ecommerce Stores & Agencies

The audit changes with the website. A local service business, B2B company and Shopify store can have very different SEO problems, so we don’t run the same checklist against every site.

Small Business Owners

Your website isn’t generating enough enquiries, but the cause may be technical, content or local SEO. Our website SEO audits identify what’s holding your site back, prioritise what needs fixing first, and show where your SEO attention should go next.

Explore Website SEO Audits

In-House Marketing Teams

Organic traffic has stalled, leads are down, or your SEO strategy isn’t delivering. Our independent SEO audits identify what needs changing and provide clear findings for developers, management and other stakeholders to act on next.

Explore B2B SEO Audits

Ecommerce Store Owners

Shopify and WooCommerce stores face SEO issues across product pages, category pages, duplicate URLs and indexing. Our ecommerce SEO audits check internal linking, structured data, themes, plugins and apps, then prioritise the required fixes.

Explore Ecommerce Audits

SEO & Marketing Agencies

Your agency needs extra audit capacity or technical SEO support without another in-house specialist. Our white-label SEO audits are delivered under your agency’s brand, with no AuditFix attribution or direct contact with your clients.

Explore White-Label Audits
Why AuditFix

Why Choose AuditFix for Your SEO Audit?

You need to know which SEO problems are worth fixing first.

Not Automated Reports

We use professional SEO tools to crawl your site and investigate problems. Every finding is reviewed by an SEO specialist, giving you a human-led audit instead of an automated report.

Important Problems Come First

Not every SEO issue has equal impact. We prioritise problems affecting important service, product and category pages, so your team knows what needs attention first and avoids low-value warnings.

No Problems Added to Upsell

More SEO issues don’t mean a better audit. We report genuine problems and recommend work only when justified. If further paid work isn’t needed, we’ll clearly tell you that directly.

No Lock-In SEO Audit Contracts

An SEO audit shouldn’t automatically become a long-term retainer. There are no lock-in contracts. After your audit, use your own developer or SEO team, continue with us, or simply stop there.

Audited for Your Platform

We tailor each SEO audit to your CMS and website type, with platform-specific checks for WordPress, Shopify and WooCommerce based on how your website operates and generates business for you.

Reports Your Team Can Use

Business owners get priorities, developers get URLs and technical details, while marketing and SEO teams get clear findings and recommendations showing what needs fixing, why it matters and next steps.

SEO Audit London

Looking for an SEO Audit in London?

Based in London, AuditFix provides human-led SEO audits for businesses with ranking, organic traffic, lead or sales problems. We investigate technical SEO, content, indexing, site structure and backlinks, then provide clear findings and prioritised fixes. We work across the UK with WordPress, Shopify and WooCommerce websites.

Simple Process

How Your SEO Audit Works

You don’t need a technical brief just send us your website and tell us what’s happening.

Send Us Your Website

Send your website URL through our audit form or WhatsApp. Tell us about any ranking, traffic, indexing or lead-generation problems you want the SEO audit to investigate.

We Audit Your Website

We crawl your website and manually investigate SEO issues using professional tools. Most audits take 2–3 working days, with a 24-hour priority option where scope allows.

Get Your Audit Report

Get clear findings and technical details for your developer or SEO team. Issues are prioritised so you know what needs fixing first and what can wait.

SEO Audit London FAQs

SEO Audit London FAQs

The cost depends on the size and type of website and how much needs to be reviewed. A small service website requires less work than a large ecommerce or enterprise site with hundreds or thousands of URLs.

Most full SEO audits are delivered within 2–3 working days. For urgent projects, a 24-hour priority audit may be available where the website size and scope allow. We confirm the price, scope and delivery time before starting.

The free audit is an initial check for signs of SEO problems and helps establish whether a deeper review is needed.
A paid audit goes further. We investigate the relevant technical, content and search issues, review the findings manually and provide a detailed report showing what needs attention and what should be dealt with first.

Yes. Shopify and WooCommerce audits include ecommerce-specific checks such as product and category pages, duplicate URLs, faceted navigation, crawling and indexing, structured data, internal linking, and platform-related issues caused by themes, plugins or apps.

Yes. The main findings are written in plain English, so you don’t need technical SEO knowledge to understand what was found or what needs attention. Your developer or SEO team also gets the technical detail they need to work through the issues.

The audit gives you the findings and recommended fixes. You can hand them to your existing developer or SEO team, or speak to us if you need help with the work.

Free SEO Audit Request

Find Out What’s Holding Your Website Back

Not sure why your rankings have dropped, traffic has fallen, or your website isn’t bringing in enough enquiries? Send us your website URL. We’ll start with an initial SEO check, flag the problems we find, and tell you whether a full audit is worth considering.

Whatsapp Your Website Get My Free SEO Audit